Keep your eye on the ball: How to effectively manage a small business
Business theories, which are customary to study for years, offer dozens of complex indicators, in which anyone who does not have an economic education, but rather a degree, will quickly get lost. At the same time, at the heart of each ARPU, AOV, CAC, and other abbreviations that are terrible for a non-specialist are quite simple concepts that can be dealt with in a few hours. Let’s go over the most basic key indicators, the changes of which must be responded to in time.
